Monday, February 25, 2008

How did I become a target...

We were all victims of being a "targeted audience" if you were watching television the other evening when Hillary Clinton took the stage to deliver a speech that was crucial to her campaign in Texas.  Barack Obama was also planning to speak, but his camp decided to bide their time.  At 7:15pm, Hillary took the stage.  All of her supporters tuned into their televisions and were honored with her vocal and political presence... for about 6 minutes.  At that time, Barack Obama, with all of his momentum, chose to make his speech, prompting every television station to respond.  Every station in the United States switched their coverage from Hillary's pep rally in Texas to Obama's speech regarding his win in Hawaii and Wisconsin.  Everyone listening was forced to hear him speak, at least for a little while.  Anyone who was still debating had a chance to hear what he was all about.  He used timing to target an audience that didn't necessarily support him, but that was politically motivated enough to be listening at all.  Brilliant!

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