Friday, February 1, 2008

So, the other day I was coding my communication...

So, after completing our first assignment for our health communication class, I was feeling as if I'd done something wrong. Our assignment was to "Code our Communication," looking for all types of exchanges (healthwise or other) that we encounter in a 24-hour time period. When I was done, I realized that the only "health communicating" that I had done was in the form of telling people what I was doing in the state of California. You'd think that working in a bar would allow you many opportunities to talk to lots of different people. Well, it does, but not about health. Then, while watching television, I only saw beer and alcohol ads (which gives some sort of insight into the shows I watch) with small disclaimers about "enjoying responsibly." After my 24-hour period of diligently taking in each form of communication I encountered, I was hit with an abundance of t.v. commercials, radio ads, billboards, etc., that were conveying health information to me. Was my timing off? Should I have shifted my coding time to a more available time slot? Or should the advertising team shifted to reach my demographic? This brings up the issue of solicited vs. unsolicited information. Had I wanted to seek out that information, I could've, had I known it was out there. So, who's going to go first?

1 comment:

LisaE said...

I think it is all about what you are watching on TV that determines what messages you receive. I am sure the commercials they show during Oprah are quite different than the ones they show during Nip Tuck. I wonder what it would have been like to keep track of the commericals during the Super Bowl. Do you think there were any health commercials?